PureBites vision when they started was to provide the finest healthy pet treats, focused on their core principle of asking pet parents to turn the bag around and look at their natural and pure ingredients. When PureBites was born in 2005, most dog and cat treats being sold were filled with artificial ingredients and preservatives. It was like going to a grocery store and buying a bag of chips for your pet. As pet owners they thought pet parents would love to buy healthy, nutrient rich treats for their furry loved ones that were made with the same high-quality ingredients they might find at their local butcher or in the fruit and vegetable section of their favorite grocery store. They introduced PureBites to pet parents in 2006 with their first 1 ingredient treat: PureBites 100% pure raw freeze dried human grade beef liver and we followed that introduction with our very popular 100% pure raw freeze dried chicken breast treats. Today, PureBites is a leading pet nutrition company making millions of pets happy and healthy every year.